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Samuel Adams was no longer relevant to the craft beer movement they created. Or the people that drink it. Merging their passion for beer with their drinkers' passions in life, we laid the foundation for a new brand platform.
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Agency: MMB
Creative Directors: Travis Robertson, Greg Almeida
Art Director: Emily McNulty
Copywriter: Ali Coates
Director: Matthäus Bussmann, Serial Pictures
Editor: Hank Corwin, Lost Planet